If you’re a business owner in Mississauga like myself you’re probably used to the BS of phone calls every day from random companies offering you rankings in these seemingly amazing opportunities to grow your business’ online presence.
Catch the hint of sarcasm in my voice? Yeah, that’s because I’m fed up with these call centers tying up my phone lines with their incessant persistence. I used to know that I needed a Mississauga SEO company, but I didn’t know WHO to work with. There were some of them that called my business and liked them, but I didn’t want to pick a company based on who had the best salesman.
What I ended up doing was nothing short of a game changer, for me at least. Instead of interviewing and considering the companies that phoned me and asking them what they could do for my business, I went on the offensive. I Google’d Mississauga SEO and found a company called Zulo.ca
The difference between Zulo’s approach and the companies that had been harassing me was obvious from the jump. I wasn’t on a sales call, I felt like I was on a call with a business coach who was genuinely trying to understand MY business as well as possible. It was comforting to me knowing that I was dealing with someone who was trying to find how he could help me, rather than trying to convince me that whatever he was selling was going to fit my needs like a glove.
Anyway, I think part of giving back online and contributing is not only telling people what to avoid but also letting them know what’s worked for me. In this case, I wholeheartedly recommend Zulo.ca for your internet marketing needs.
Check out their video which explains the SEO Buyer’s guide. A lot of it rings very true.
I’d like to explain some of the key factors that make a large difference for me…
That’s right, in order to do business with someone confidently, you need to be able to trust them. Mississauga is a great city, and I truly love living here but let’s be honest with each other, there’s a lot of shady characters out there who can’t be trusted. Take for example if you were falsely accused of a crime and needed a defense lawyer to help secure your freedom. Would you want the person who your destiny depends on to be someone you can’t even trust? Or would you want that person to be someone who you’re confident with and have faith in. For me, the answer is very simple.
Sometimes I feel like when it comes to my business’ internet marketing, I may as well be on trial. There’s a lot at stake, it either means my business grows and I am happy, stress free, and able to provide for my family OR I am miserable, concerned and can’t make ends meet. My Mississauga business depends on new leads and I depend on leads from my internet marketing.
Just as important as trust, is experience. I don’t want to be the one who is being tested on or the one where the new guy on the block learns the ropes. I want to be in a situation where I have complete confidence that the people I am paying to do a job not only want to see me succeed earnestly, but more importantly have the experience and know-how to see it through.
Internet marketing is a new enough field and it’s ever evolving, so don’t get me wrong, I am not expecting a search engine optimization firm to have 50 years of experience, all I want is a proven track record of success and for them to be leaders in their field. Is that too much to ask? I certainly don’t think so!
In my search to find a Mississauga company to work with, I looked high and low and gave myself a bit of an education on the entire industry. CPC, PPC, CTR, SEO, blah blah blah I would die a happy man if I never ended up hearing any of those nerdy acronyms ever again. When I get my monthly update, all I want is clear and concise information that explains to me how the campaign is going. Is it going good? Great! Talk to you next month. Is it going bad? What are going to do to fix it?
In my business, I already know enough acronyms. I know acronyms like ROI (Return on Investment). I know that if I am putting out $2500 a month on internet marketing, and my sales don’t increase by more than $2500 a month within a reasonable time frame, my ROI isn’t doing so hot. That’s how I make my decisions for my company. I don’t care if I rank #7 for some keyword or if you show me a fancy graph with an upward trend. I know how you’re doing based on how my phone is ringing and how often my cash registers are ching chinging!
I know this was a bit of a long read so I really do appreciate you taking the time to read all of this. Some times I feel like I am ranting but then other times, I think to myself, I can’t be the only person in this situation and so if even one other Mississauga business owner reads this and can relate, I think the rant was well worth it.
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